The Golden Ratio has been used both intentionally and unintentionally in design since antiquity. This is because even unconsciously we are drawn to this proportion. We may never know if certain creators intentionally employed the Golden Ratio to enhance the beauty of their creations or if their creations were more beautiful because they hit upon the Golden Ratio. One thing is certain and that is that this ratio is appealing in the world of art and beauty.
On some websites it has been claimed that Apple uses and has used the Golden Ratio in their design of logos and products such as the ipod. Visit some of these sites: Gold3n Ratio , Deltaflow and Paul Martin's Blog . According to this the ipod's dimensions have a ratio of about 1:1.67. Apple has definitely taken the world by storm and maybe at least some of this success has come from the companies use of phi in the design of its products and marketing.